When you go out in your neighbourhood, you will undoubtedly come across a number of haircolor salons, but you will be hard pressed to find one that is truly unique – one that can provide customers with additional benefits in addition to its standard services. see more
So, what are the criteria you should consider in order to determine whether or not a salon is unique? What distinguishes it from the competition?
Take a peek at the areas below:
While most salon services are limited to hairstyles and haircoloring, a high-end salon provides additional services such as hair extensions, hair smoothing treatment, and more. Check out which hair salons in your area provide additional services and see if you can benefit from them as well.
Educational programs/events – A good hair colour salon does not limit its services to hairstyles and hair colouring, but is also willing to give others a chance to work in the industry.
A haircolor salon that offers salon education/training programmes is rare. When you’re out and about in your neighbourhood, see if anyone is offering such a programme and see if you’re interested in participating.
I’m referring to the atmosphere inside a salon when I say “salon atmosphere.” A salon with happy employees is a sign of a successful salon. What is their attitude toward their coworkers? How do they build trust with their customers? Do they have a welcoming atmosphere? These are important considerations to keep in mind.
Achievement / Recognition – One of the best ways to tell how good a hair colour salon is to see if it has received any awards or recognition for the services it provides in the past.
Products – reputable salons are usually run by people who are not only experts in this field but also have made a name for themselves in the beauty industry. Is there an exclusive right to distribute a popular beauty brand in your area? Is it regarded as reliable by major cosmetics companies? Redken beauty products, for example, are only available through fine, reputable salons.
Another factor that can set a salon apart from its competitors is the number of certified hair stylists on staff. Is there a team of trained and experienced stylists on staff at your prospect’s location?
With so many advertising/promotional gimmicks, finding a salon that is reputable and can provide the best services can be difficult. Don’t be fooled by these arguments. Be a wise shopper. Set your own benchmarks and do your own testing and analysis.